Nolur - Cashmere or Goat Wool in the Mongolian Language.

Ноолуур ( Nolur ) means cashmere-goat wool in the Mongolian language. Mongolia is the second largest producer of raw cashmere in the world while maintaining its quality as the world’s best, as the most luxurious brands purchase only the fine Mongolian cashmere for their elegant cashmere outfits. 

Hence lies the reason why we named our brand Nolur.