Prime Green Cashmere LLC was established in 2019 in Ulaanbaatar, Mongolia. The company intends to create a brand that will be known as a Mongolian premium cashmere in the global luxury apparel market.
Mongolia supplies around 48 percent of the total raw cashmere to the world market which makes the country the second-largest raw cashmere supplier of the world, yet they utilize only 15 percent of it to make ready-to-wear finished cashmere garments locally. Therefore, exporting environmentally-friendly value-added cashmere products is our key element for Mongolia’s sustainable economic growth.
Our first flagship store was opened in 2020 in the Asem clubhouse, Ulaanbaatar, Mongolia. And second one is opened in Shangri-La mall in 2021. We are offering premium cashmere products with comfort and elegancy at the same time, with focus on delivering the products to its customers at high quality with a reasonable price.
Nolur brand successfully participated in the Middle East Fashion Week held in Dubai, UAE. During the event, the Nolur brand was highlighted by the Fashion TV and Vogue Arabia and received high evaluations from fashion experts.
There are our company vision, mission, value and principles:
To become a sustainable Mongolian cashmere brand known for its elegance, comfort, and pure natural quality within the world luxury market.
To bring elegance and comfort and naturalness to whomever that wears Nolur products.
Creativity in the product-
Courtesy to the community-
Compassion to the environment.
All those who has an association with our company, from raw material producers to costumers, will be provided with satisfactory conditions.
In 2021, we are planning to be international and open other Nolur brand stores abroad, and launching our website nolur.online. With this website we can sell our products within 52 countries in the world, cooperating with the DHL.
To reach our goal, we prefer to cooperate with SFA (The Sustainable Fibre Alliance) and the members of this organization in Mongolia and abroad. The Sustainable Fibre Alliance is a global multi-stakeholder initiative with a mission to ensure the long-term viability of the cashmere sector by creating a sustainable cashmere value chain. SFA gives an opportunity to build cashmere industrial cluster and to export Mongolian premium cashmere products.